Privacy Policy

1. Introduction

SoftMeadowLane ("we," "our," or "us") values your privacy. This Privacy Policy outlines our methods for collecting, handling, revealing, and protecting your information when you access our website softmeadowlane.sbs or utilize our yacht rental services.

Your usage of our services is subject to your agreement with the data practices detailed in this document. Our policy adheres to privacy laws including the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy legislations.

2. Information We Collect

2.1 Personal Information

We gather personal information that you willingly submit to us when you:

• Reserve a yacht charter
• Get in touch with us via our website or telephone
• Sign up for our newsletter
• Complete forms on our site
• Engage in our surveys or promotional activities

The kind of information captured may include:

• Name and contact details (email, telephone number, address)
• Financial details (handled securely by third-party entities)
• Your yacht rental preferences and needs
• Details of emergency contacts
• Information on dietary specifications or health-related information (if supplied)

2.2 Information Collected Automatically

During your visit to our site, certain information about your device and browsing activities is collected automatically:

• IP address and geographical data
• Type and version of the web browser
• Visited pages and duration of the visit
• Referring domains
• Device details like model, screen resolution, and so on

2.3 Cookies and Tracking Technologies

To enhance your browsing experience, we deploy cookies and related tracking technologies. These tools are used to:

• Store your preferences
• Analyze our website's usage and performance
• Deliver customized content to you
• Refine our offerings

It's possible to manage your cookies through your browser's settings or our cookie consent banner.

3. How We Utilize Your Information

The information we gather is employed for several purposes:

• Delivering Services: To carry out yacht rental services, manage reservations, and keep in touch regarding your bookings
• Client Support: To address your queries and offer you assistance
• Transaction Management: For processing payments and taking care of invoicing
• Safety and Assurance: To safeguard our operational processes and counteract deceit
• Promotional Activities: To send you marketing materials and news, provided you've consented to it
• Site Optimization: To study user behavior patterns and enhance our web platform
• Abiding by Legal Obligations: To adhere to prevailing laws and directives

4. Disclosure and Sharing of Information

We uphold a strict policy of not selling, trading, or leasing your personal data to third-party companies. However, we might share your information under the circumstances outlined below:

4.1 With Service Providers

Your information can be shared with dependable third-party providers who assist us with: payment processing, website infrastructure and maintenance, email marketing, analytics, and user support services.

4.2 For Legal Reasons

Your data can be disclosed if the law requires it, or in response to legal actions, summonses, critical situations, or inquiries concerning possible fraudulent or illicit activities.

4.3 In Business Transactions

Should our company undergo a merger, purchase, or sale of assets, your data might be a part of the transferred assets.

5. Data Protection

We take adequate technical and managerial steps to shield your personal data from unauthorized access, alteration, exposure, or obliteration. Such measures encompass encryption, the use of secure servers, access restrictions, periodic audits, and staff training.

Nonetheless, it's important to acknowledge that no internet-based data transmission or electronic data storage can be guaranteed to be invulnerable.

6. The Duration of Data Retention

We keep your personal data only as long as needed for the completion of the initial purposes for its collection or as legislatively mandated. Standard retention times include:

• Charter bookings: 7 years for tax and legal purposes
• Marketing communications: until you opt-out or request deletion
• Website analytics data: 26 months
• Customer support records: 3 years after the last engagement

7. Your Rights and Choices

You are entitled to rights such as accessing, correcting, erasing (dependent on legal constraints), the portability of your data, opting out from marketing, and controlling cookies. Should you wish to exercise these rights, please contact us using the contact details provided below.

8. Services Offered by Third-Parties

8.1 Google Analytics

Google Analytics is employed for the analysis of our site usage. You have the option to opt-out with the Google Analytics Opt-out Browser Add-on.

8.2 Social Media Platforms

Our website may have links to social media platforms, each having its privacy policy.

8.3 Payment Processors

Financial transactions are managed by external third-party entities compliant with PCI DSS.

9. International Data Transfers

Your personal data may be moved to, and processed within, jurisdictions other than France. We ensure to apply safeguarding measures that align with applicable privacy laws.

10. Preservation of Minors' Privacy

Our offerings are not crafted for individuals under the age of 13. We do not intentionally gather their information. If you become aware that a minor has provided us with their data, contact us without delay.

11. Updates to the Privacy Policy

We may revise this Privacy Policy whenever necessary to reflect modifications in our practices or legal mandates. We will inform you about these changes by posting the revised policy, emailing registered users, or broadcasting a notice on our website. Continuing to use our services after such modifications implies your acceptance of the changes.

12. How to Contact Us

If you have any queries regarding this Privacy Policy or the handling of your data, kindly reach out to us:

13. Adherence to Google Ads User Consent Policy

We abide by the Google Ads user consent policy. You can modify your cookie and tracking preferences at any time through our cookie options.